I was at the movies this past weekend when this short film began to play. Willie Nelson's version of Coldplay's "The Scientist" narrates this simple, but breath-taking animation. As the story begins, a farmer owns a small, traditional farm, but slowly it starts to evolve into something unnatural—the sort of farming that dominates our food-scape today.
He watches helplessly as his animals are treated inhumanely and then fed on a conveyer belt to a processor where they are boxed and then shipped out, via semi-truck into the world. In the end the farmer decides to take his farm back and "Go back to the start" as Willie Nelson croons.
It turns out to be a commercial for Chipotle. I didn't see that one coming!
I'm compelled to share this because nutrition and healthy food sources are subjects near and dear to my heart. The graphic designer in me also loves pretty, emotionally-charged short films. So hopefully it appeals to one of those sides of you, too.
Without further ado, here it is. I hope you like it as much as I do! Go ahead and watch it full-screen. It's so worth it!
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