rebranding the century

I've been in pretty constant motion these past few weeks. Between Thanksgiving, work, work-outs, a complete rebrand and remodel of my Mom's business, and preparing for a vacation to HAWAII (!!!) I haven't had a whole lot of free time. However, I just finished up the last touches of a logo I am working on, and I thought I'd give you guys a peek.

My Mom has been working really hard to put a fresh face on her bar, The Century. While it's been operating at a happy hum for the past 16 or so years since my Mom purchased it, it's time to try some new things. We're attempting to carve out a unique niche by transitioning from an average (and awesome) late night haunt to something slightly more polished. This will be accomplished by focusing on bourbon—doubling the bourbon selection to be specific!

We've also decided to alter the name. "The Century Bar" will be transitioning over to "The Century; A Bourbon House". Classy, no? So in the branding, I've tried to convey the rich history of the bar itself, as well as pulling inspiration from bourbon labels and the rich colors of the brew.

Here's what I've come up with!