Please excuse me while I geek out for a moment...
I can say with about 99% certainty that we all get roped in by pretty packaging from time to time. We are, after all, aesthetic creatures. Not only an exception, I am a startling example of this. So much so that this frugal girl who is trying to seriously cut down on her gluten intake was persuaded to fork over $6 for a box of muesli based solely on it's absolutely gorgeous packaging. I've never even had muesli before!
Go ahead, gaze upon this glory. Take your time.
My photos here aren't doing the overall effect any justice. Their on-shelf presence is stunning, even amongst all the other cleverly designed natural cereals and granolas—a shiny beacon of advertising at it's absolute best. The color palette was so phenomenal that I wanted to collect the entire product line. That's when the hubbs stepped in..... I kid! sort of. Turns out Dorset is a British company with a serious passion for simple, wholesome foods and brilliant design. I recommend learning more about them (and checking out the entire color palette) from their slickly designed website.
See the multiple die cuts?
Oh, and the METALLIC ink?! Metallic ink on a cereal box? Surely you jest!
Gotta love all the wholesome facts and the fun tidbits of info about the ingredients. How do you suppose they figure how many times all the cranberries grown in North America last year would stretch from LA to Boston 565 times? How do you begin to quantify such a thing? But I digress...
I always enjoy cute and conversational messaging.
P.S. Upon finally tasting the muesli after gazing at it in my pantry for a week and painstakingly photographing it for 15 minutes, I think it's pretty good! Tastes mostly like plain cornflakes with dried fruit and seeds in it.
Oh, and the METALLIC ink?! Metallic ink on a cereal box? Surely you jest!
Gotta love all the wholesome facts and the fun tidbits of info about the ingredients. How do you suppose they figure how many times all the cranberries grown in North America last year would stretch from LA to Boston 565 times? How do you begin to quantify such a thing? But I digress...
I always enjoy cute and conversational messaging.
P.S. Upon finally tasting the muesli after gazing at it in my pantry for a week and painstakingly photographing it for 15 minutes, I think it's pretty good! Tastes mostly like plain cornflakes with dried fruit and seeds in it.












